Founded in March 2023 in Virginia Beach, Virginia, SquadUp Esports was born from a simple idea:
What if esports could feel like family again?

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As the scene grew more corporate, the heart of competition began to fade — the late-night grinds, the trash talk between teammates, the sense of belonging. That’s where SquadUp stepped in.

We set out to rebuild esports around what made it special in the first place:
Community. Connection. Competition with purpose.

 

What started as a small Call of Duty roster soon evolved into something bigger — a culture. From LAN podium finishes to our rising Valorant roster, we’ve proven that passion, discipline, and unity can take you anywhere.

 

But SquadUp isn’t just a team — it’s a movement.
We represent the players who dream big, the creators who innovate, and the fans who believe in something real. We’re building a lifestyle brand that celebrates both the grind and the game, where excellence meets creativity and competition meets culture.

 

As we continue to grow, our mission stays the same:
To lead with Community. Excellence. Innovation.
To inspire the next generation of gamers, creators, and dreamers.
To build the Number 1 Squad — in spirit, performance, and legacy.

 

Because SquadUp isn’t just where champions play —
it’s where champions are made.